Our Story
For years, we ran on caffeine, nicotine, and whatever quick fix we could find to keep up. Early mornings. Late nights. More coffee. Another hit of nicotine. A shot of espresso before a meeting. A snus to calm the nerves. Another energy drink before the gym.
At first, it worked. Then it didn't.
We were wired but exhausted, constantly crashing, dependent on a cycle that was controlling us instead of fueling us. We weren't optimizing - we were surviving.
There had to be a better way.
Thunder Honey emerged from necessity. As an artist and athlete, Joakim has always pushed boundaries in creative expression and physical performance, seeking optimization beyond temporary stimulation. As a model and wellness advocate, Nina needed energy that supported her demanding career without compromising long-term health.
We didn't set out to create a product - we needed a solution that didn't exist yet.
Two years. Twenty-eight formulations.
Countless late nights with scientists across Europe. Testing each iteration on ourselves, refusing to settle for "good enough." The breakthrough came at formulation #28 - a perfect synergy of Functional Mushrooms, NAD+ boosters, and Adaptogens that actually work at the source.
THUNDER HONEY WAS BORN.
Developed in Sweden, Built for the Future
Born from biohacking. Crafted with Scandinavian precision. We approached energy differently - not as a quick jolt to your nervous system, but as fuel for your cellular function, cognitive performance, and long-term vitality.
Our vision goes beyond creating another energy beverage. We're fusing ancient wisdom with modern science to build products that enhance human potential while regenerating our planet. We believe optimal performance and environmental stewardship aren't just compatible - they're inseparable.
By choosing Thunder Honey, you're not just upgrading your morning - you're joining a movement that values longevity of both people and planet.
We built Thunder Honey for ourselves - and for anyone who refuses to settle for less.
This isn't just about quitting coffee. It's about upgrading your life.
No dependency. No crashes. No limits.
Mush love, Joakim & Nina, founders of Thunder Honey