Thunder Honey · Homepage
A working board to rebuild the homepage hero. Left: what's live today (8 scenes). Middle: the variety you want next, as a keep / swap checklist. Right: candidate shots pulled from the pitch deck, with your notes and where each could slot in. Nothing on the live site has changed — this is a planning doc only.
The live homepage hero (home.html, section #s-hero) plays one
pre-rendered montage of 8 scenes, ~2 seconds each, in this order. Only one scene (the pour) actually shows
the drink, and the set skews toward "people being active," which reads as a sports brand. Scenes outlined in
ice contain the product.
Man rowing a single scull, fog, red Swedish cottage. This is the poster frame.
Dark cocoa drink poured into a glass mug beside the silver THUNDER HONEY pouch. The only product moment.
Road cyclist, golden coastal light. No drink in frame.
Woman running, golden hour through Nordic pines. Forest setting, but sport-led, no drink.
Man at a grand piano in a wood-panelled room, small audience. Aspirational interior, no drink.
Woman in a towel in a wood sauna, steam off the stones. Calm, but no drink.
Man mid-swing on a links course, sea and sunset behind. Sport-led, no drink.
Climber on a cliff face, archipelago and sunset below. Epic, but sport-led, no drink.
The agreed direction: keep the calm-premium, cinematic grade, but rebalance the variety. Add a forest / mushroom sourcing setting, more genuine forest and sunlight, and several real moments of people drinking and making Thunder Honey, plus general lifestyle variety. The drink should be present and desirable across the montage, not just once. Tone stays calm and confident — silver pouch, brown cocoa drink (never green), light-blue and black for any on-screen type. Ending wordmark stays sentence case: "Find your flow."
| Current scene (today) | Desired scene (remake target) | Action | |
|---|---|---|---|
| 1 · Rower on a misty lake | Keep a calm Nordic-water opener, or open on the new forest / mushroom setting for the sourcing story. | KEEP / TUNE | |
| 2 · Pour + pouch (drink) | Keep — this is the one strong product moment. Consider a second drinking/making beat elsewhere so the drink recurs. | KEEP | |
| 3 · Cyclist on a forest road | Swap → someone drinking Thunder Honey after movement (earned-calm recovery beat, cup in hand). | SWAP | |
| 4 · Runner in a pine forest | Swap → forest / mushroom sourcing setting: Nordic forest, sunlight through trunks, foraging / mushrooms / nature. The "where it comes from" beat. | SWAP | |
| 5 · Pianist, warm interior | Swap → social / shared moment: a group together, everyone with a cup. Cool people, not athletes. | SWAP | |
| 6 · Sauna | Swap → someone making Thunder Honey: scoop + stir in a beautiful kitchen, soft morning light. | SWAP | |
| 7 · Golfer at the coast | Swap → aspirational lifestyle with the drink in hand (coastal, rooftop, or interior). General variety, drink present. | SWAP | |
| 8 · Climber over a fjord | Keep an epic close, or finish on sunset / calm + logo "Find your flow." Add the drink to the close if possible. | KEEP / TUNE | |
| — new beat — | Sunlight / golden-hour forest as connective tissue between scenes (general variety, no sport). | ADD | |
| — new beat — | Second drinking moment — a different person, a different setting (so the drink recurs through the cut). | ADD |
Pulled from 01_INVESTMENT_CASE/Pitch_Deck/PITCH DECK IDEAS NINA SHAPED/ and copied to the
staging folder 00_BRAND/IMAGE_LIBRARY/_HERO_CANDIDATES/ (full-res originals in _originals/,
web previews in _web/). Each card carries your note, which hero slot it could fill, and whether it
needs image-to-video (i2v) animation to live in the montage.
CEO: hero carousel — closing-visor, blue car speeding away. Animate via i2v.
Slot: epic close / opener (scene 8 or 1) — visor snaps shut, car pulls away.
CEO: two young people drinking Thunder Honey — hero. (Drink clearly visible, brown cocoa.)
Slot: the drinking beat (swaps scene 3 or the added second drinking moment).
CEO: bright shot, hand toward the bottle — hero (animate).
Slot: product-desire beat / opener — bottle floats, hand reaches, sky behind.
CEO: Nina + friends cheers — hero (animate). Real social moment, everyone with a cup.
Slot: the social / shared beat (swaps scene 5, the pianist).
CEO: close-up of eyes — hero. Intimate, calm, blue eyes — strong opener energy.
Slot: intimate opener (scene 1) — slow blink / focus before the montage opens out.
CEO: collage of everyone — could be a product-gallery image with a frosted-glass overlay "We want to be where you are."
Slot: not a montage scene — better as a static section (gallery) with a frosted overlay line. Optional brief end-card.
CEO: founder photo. (Pictured: the "Our Story" stage moment, founders presenting.)
Slot: founder / about beat, or end-card — likely better off the homepage hero. Hold as a candidate.
CEO: mushroom / nature images (pick the strongest 1–2). This is the strongest — Nordic pine forest with sunlight raking the trunks. Directly serves the forest + sunlight + sourcing brief.
Slot: the forest / sourcing beat (swaps scene 4, the runner) + golden-hour filler.
CEO: mushroom / nature images (pick the strongest 1–2). Macro forest mushroom on mossy bark — the literal mushroom / sourcing motif. Pairs with the golden-forest shot above.
Slot: mushroom close-up inside the forest / sourcing beat.
Staging folder: 00_BRAND/IMAGE_LIBRARY/_HERO_CANDIDATES/
(_originals/ = full-res copies · _web/ = previews).
Doc images: 04_WEBSITE/_deploy_baseline/_hero_plan_assets/
(current/ = montage scene frames · candidates/ = pitch-deck previews).
Live hero: Section_Imagery/CMBYN/hero-montage.mp4 — unchanged. This is a planning doc; no page edits, no deploy.